NV Venture needed a different role from Not Out Labs. Keeping both sites positioned as IT agencies would create duplication for visitors and for search engines. The transition therefore focused on business architecture before visual design.
Situation + objective
An older corporate site contained technology-service positioning that now belonged under Not Out Labs. Simply deleting those pages would waste existing indexed URLs, while leaving them in place would create brand confusion.
What we did
- A multi-business corporate identity for NV Venture covering artificial jewellery/e-commerce and technology/business services.
- A distinct parent-brand colour system so NV Venture does not visually compete with Not Out Labs.
- Clear routes from NV Venture technology-service references to Not Out Labs.
- A migration plan using redirects for older service URLs instead of abandoning them.
- Standalone privacy, terms, cookie and disclaimer pages aligned to the new business role.
What this demonstrates
The project combines brand architecture, website implementation, SEO migration thinking and operational clarity. Search visibility can be harmed when a business changes positioning without considering old URLs and user expectations.
Transparency
NV Venture is the operating business behind Not Out Labs. This is therefore an internal/operating project, shown as evidence of practical web and migration work rather than as an external client endorsement.
Related capability
See our website and technology services and SEO and digital marketing foundations.